Visit Nubian Square Tours of Roxbury’s mission is to provide safe, reliable and fun sightseeing tours to the visitors of Roxbury, using vintage-style buses. Visit Nubian Square Tourism is responsible for marketing Nubian Square Roxbury as a tourism destination, improving tourism competitiveness, and leading the growth of City of Boston Black tourism industry. In alignment with our corporate strategy, Driving Revenue, we work with local businesses, community organizations and all levels of government to co-invest in marketing and sector development initiatives that moves Nubian Square Roxbury to the forefront of tourism in Boston.

We will continue to partner with businesses and organizations to develop quality experiences that motivate travel, and will expand our focus to develop indigenous experiences and experiences that will help drive visitation in the shoulder seasons. We will undertake research to inform experience development and marketing activities, and to enhance our ability to assess return on investment for our marketing initiatives.

We will continue to make decisions based on research, and we will be nimble, innovative and progressive as we embrace opportunities that are good for the tourism industry and good for local Bostonians.